A design sprint to bring a classic sipper new life, I wanted Rita’s Real Lemonade to feel like a nostalgic sip of summer.

Identity, Packaging Design, Art Direction
Rita’s Real Organic Lemonade is a 32 oz. multi-serve lemonade sold at Target. In developing the brand and packaging design, we wanted to show the inherent sentimentality of a classic like lemonade without looking, well, expected. We created a bottle that would stand out in a sea of colorful juices in the beverage cooler. One that would make you remember your sunniest memories – before you even take a sip!

Project Lead: Rita Katona and So Good So You
Copywriting: Paige Gardiner and I
Photography: Taylor Simpson